Leh: The first (virtual) meeting of the Publicity Committee of Tourism Department UT Ladakh held under the chairmanship of Commissioner/Secretary Tourism UT Ladakh Rigzin Samphel today.
Deputy Commissioner Leh Sachin Kumar Vaishya, Deputy Commissioner Kargil Baseer-ul-Haq Chaudhary, Director Finance UT Ladakh Tahir Hussain, Chief Executive Officers Tourism Leh Sonam Chosjor and Kargil Tsering Motup, Assistant Director Tourism Leh and Kargil and Tourist Officer Zanskar were present in the virtual meeting.
During the meeting detailed deliberations were held over the promotion and publicity of UT Ladakh Tourism. Com/Secy Samphel issued the instructions that the publicity of UT Ladakh needs to be intensified for promoting quality and sustainable tourism to the region. It was also impressed upon the stakeholders for a detailed study of the events that require detailed and concentrated publicity for the overall promotion of the event or festival. In addition, after in-depth discussions held on the agendas furnished by the AD Tourism of Leh and Kargil it was unanimously decided that the Ladakh Festival will be celebrated at the UT level in both the districts of Leh and Kargil with a conscious effort to decentralize it from cities to villages of both the districts. Similarly, it was also decided to celebrate the Ladakh Winter Conclave and Ladakh Literature Festivals on the Director level. Looking at the approaching silver-jubilee year of the Ladakh Singge Khababs Sindhu Festival celebration next year, direction was given for elaborate arrangements for its publicity and grand celebration. Direction was also given for a detailed and genuine study of the places that need special attention for the celebration of the Losar festival in both the districts. A unanimous decision was made for promotion and publicity of ‘apricot blossom’ in both the districts in the lines with the cherry blossom of Japan.
AD Tourism Leh Jigmet Namgyal and AD Tourism Kargil Agha Toha gave a detailed PowerPoint presentation on the calendar of events and festivals scheduled for the coming year in their respective districts. Thrust was given on the promotion of adventure tourism in Ladakh.
