Mumbai: HDFC Bank, the leading bank in India, is the highest-ranked Indian brand to be featured in the Brand ZTM Top 100 Most Valuable Global Brands released by WPP group company Millward Brown. In the latest list, the Bank’s brand value has increased to $22.70 billion from $20.87 billion as of last year.
HDFC Bank has now featured five times consecutively in the Top 100 global brands list. The Bank has retained its 60th rank over the last two years. Life Insurance Corporation (68th) and Tata Consultancy Services (97th) are the only other Indian companies on the list this year.
The prestigious list is topped by Amazon. Other brands in the top 10 are Apple, Google, Microsoft, Visa, Facebook, Alibaba, Tencent, McDonalds and AT&T in that order.
According to BrandZ, its study covers 3.7 million consumers and more than 1,65,000 brands in over 50 markets. BrandZ™ is the only brand valuation methodology that obtains this customer viewpoint by conducting worldwide on-going, in-depth quantitative consumer research, online and face-to-face, building up a global picture of brands on a category-by-category and country-by-country basis. (CNS)
